Strategic Design Thinking: Innovation in Products, Services, Experiences and BeyondFrom Fairchild Books
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Strategic Design Thinking: Innovation in Products, Services, Experiences and BeyondFrom Fairchild Books
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Who can design? For too long, that question has highlighted the supposed division between right-brain dominant “creative types” and left-brain dominant “analytical types." Such a division is not practical for preparing students to become innovative contributors to the complex world of design. Strategic Design Thinking guides readers to cultivate hybrid thinking, whether their background is design, finance, or any discipline in between.
This book is an introduction to an integrative approach using the lens of design thinking as a way to see the world. The focus is on process instead of solution, and on connecting disparate ideas instead of getting bogged down by silos of specialization. Through this book, students will be introduced to design management, strategic design, service design, and experience design.
Strategic Design Thinking: Innovation in Products, Services, Experiences and BeyondFrom Fairchild Books- Amazon Sales Rank: #1032136 in Books
- Published on: 2015-10-22
- Released on: 2015-10-22
- Original language: English
- Number of items: 1
- Dimensions: 9.19" h x .69" w x 7.38" l, 1.00 pounds
- Binding: Paperback
- 256 pages
About the Author Natalie W. Nixon is Director and Associate Professor at Philadelphia University, United States.
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1 of 1 people found the following review helpful. Particularly liked the chapter on the Tools for Strategic Thinking By C. Seifert Very insightful and thought provoking. Particularly liked the chapter on the Tools for Strategic Thinking.
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